January 16, 2020

The second principle, or rule of design is

Balance

Every element on the page has a weight, or presence. This is achieved through colour, as well as size of element. You can achieve balance by creating a symmetrical layout, equal sizes of text on opposite sides, and image...

January 8, 2020

People often believe Graphic Design is like Art, a purely creative process. There is however a key difference. Art is created to enhance, to provoke an emotional response. Graphic Design is used to convey a message, it must therefor be clear, effective and adhere to a...

November 4, 2019

I've recently been asked what the difference is between hue, tint and shade when I'm talking about colour. So I thought I'd put together.a quick guide to help you, and give me something to refer people to when i'm trying to explain.

Hue.

The hue is a colour in its pure f...

September 23, 2019

Something that comes up time and again when working with clients is imagery. Leaflets, vouchers and websites in particular all require some kind of imagery to help convey the message to your clients. There are two options when it comes to images you can use. Stock imag...

July 26, 2019

When you are first starting your business it's easy to get lost in the excitement of wanting to take ownership of everything and keeping. close eye on expenditure. Couple that with the 100s of websites and YouTube videos that tell you you can 'Do It All Yourself' it's...

June 6, 2019

When choosing a colour for your brand or logo it's not always as simple as just going with your favourite colour. Colours are associated with emotions. Going back to nature, animals that can poison you tend to be marked with red, yellow or black. When healthy plants ar...

May 6, 2019

When you talk to a designer they may throw groups of letters at you when they talk about colour but do you know what it means and the difference it makes? Here are the basics.

CMYK.

Cyan Magenta Yellow and Black.

This is the standard colour format when working with print....

April 8, 2019

Wow, today is the JuliaVDesign 3rd Birthday. I've had some lovely messages from people wishing me a happy work anniversary. Its been a real rollercoaster of a year with events outside of the business but I've made it and am ending the year strongly. An annual review ma...