Principles of Design 6 of 7
Movement - Lead the Eye.
Lets take a business card. What are the most important elements you want to convey in this limited space? In most cases it's your name, a primary contact method and a punchy 'what I do'
This person is called Maija, she helps you get in shape and feel great and her number is 077...
By combining the principles of Balance, Emphasis, and Proportion your eye is drawn to the three key pieces of information first. There is other information on there but it's not AS important.