Principles of Design 7 of 7
This has to be my favourite rule and the one I find clients struggle to comprehend the most. While the other principles are about what to add, white space is about what NOT to add, or more accurately, what to leave empty.
Without white space content has no room to breath, to be visible and to stand out. If you fill the page with content your brain is overloaded and your eyes can't focus on the message you are trying to deliver.